Case Study / Hathaway Real Estate Services Corp.

Client Challenges:

-Manage and generate 100’s of inbound internet leads
-Stay in touch with customers
-Company news, broker blog, form email creation, and link exchange
-Manage live real estate transactions across multiple mls’s
-Manage Realtors and loan officers in one central location
-Capture income/expense data for accountants
-Instant Chat
-Web Analytics

Solution Summary:

Manage online marketing and generate organic real estate leads

The first step was the initiation of a paid click thru campaign. During this phase, web designers went to work creating a compelling landing page with a strong “call to action.”  This click thru campaign yielded over 800 leads in the 1st three months.   By understanding the customer and with strong design concepts we were able to turn click thrus into customers.

Stay in touch with customers

Leads need to be maintained.  The life cycle of a good real estate lead could be as long as 1 year or more.  As such, the application design staff implemented an online newsletter system so marketers within the organization could send ongoing content to prospective customers.  This system made it possible for marketers to send routine communications to email lists at anytime with a click of a button.  The system also allowed customers to opt out and choose email format (either text or HTML based messages). Moreover, communications posted to the website to build content for search engine optimization.

Company news, broker blog, form email creation

Thru the development phase double Dash designed a control panel so administrators with no technical knowledge could easily create form emails, post news, create a link exchange program and maintain a broker blog on the website.  It was critical that the organization have a browser based interface to manage these functions.  These functions allowed the organization to maintain the website without HTML and Source Code Knowledge.  Double Dash made it easy for anyone within the organization to maintain website content with just a click of a button. Moreover, all solutions were Search Engine compliant.

Instant Chat

With increased traffic to the website, Hathaway found the need to offer an instant chat feature. This chat feature now allows multiple agents across multiple regions to access clients instantly and capture leads before clients move on to the next website. Hathaway’s administrators call it “Edesk duty.”

Manage live real estate transactions across multiple MLS’s
Manage Realtors and loan officers in one central location

After weeks of design meetings with executives at Hathaway, Double Dash began designing a robust real estate management system.  Design, testing and completion time was 6 months. Now Complete, Hathaway now has the following back-office solution: 

• Has the look and feel of Microsoft XP* for user-friendly operation
• Web based design for access to your information from any internet capable computer 
• Agent Invoicing
• Accounts Payable & Expenses Tracking   
• Transaction Management
• Commission Management (various types, calculations & deductions)
• Document Management (title insurance, inspections, checks, receipts,...)
• Listing Management
• Agent Management
• Buyer Management
• Company Calendar
• Vendor & Expenses
• Company Forms (attach and use your own company forms)
• Company Reports (reports by agent, office, date range, history, closing,...)
• Historical Data & Closed Transactions for Any Time Period
• Paperless Processing
• Data entered once and instantly shared with all offices.
• Seller Status Notification (keep your clients informed of work in progress)
• Notes for each Listing Checklist Items
• Notes for each Transaction Checklist Items
• Lenders Information
• Alternate Commission Base
• Commission Schedules (Transaction Sides, Flat Fee)
• Track Contracts & Other Documents Executed between Brokerage & Agents
• Checklists: add Items to calendar, turn on/off, due dates, # of items to do